In most cases, it is because your Linkedin profile conveys a different message than you want to. But we have your back.
We're gonna share with you some hot Linkedin tips on making your profile attract relevant offers for game developers.
You're so very welcome! 😎
Help recruiters discover you - Keywords, my dude, are everything!
Now buckle up cause this is important. You need to make your profile discoverable for recruiters. Don't worry - we're here to tell you how.
We're gonna spill some recruiters' Linkedin tips ;)
While looking for that perfect candidate, we're using a Linkedin search engine...
...and we're typing relevant keywords. Yep.
Do you recall this headline thing on Linkedin, just under your name?
You usually write there who you are. For example, what is your position, etc.? This is the most important thing when it comes to letting us (recruiters) find you.
Pimp up your Linkedin headline summary!
Many game developers are using the wrong set of keywords. They're typing something not related to their desired job. Or something very vague which leads to you missing the best job opportunities.
Ok. Example time.
Let's say you're a Senior Unity Programmer looking for a Senior or Lead Unity Programmer job (cuz you're ambitious 😉). What should or shouldn't your Linkedin profile include?
- Title/ Headline: Senior Unity Developer (or Senior Unity Programmer or Senior Unity Engineer - I think you get the idea).
- Don't put generic "Software Engineer" - it says nothing about the tech you're working with and attracts unwanted offers!
- The "About" section should mention that you're interested in "Senior or Lead Unity Programmer roles" + add any experience you think is relevant for it. In this case, it could be something like:
- Over 5 years of experience working as Unity Programmer
- Developed 40+ mobile games for Android/iOS (mostly hypercasual, casual, match-3)
- Worked as a temporary Lead Programmer
- Add a sentence or two in the "Experience" section to describe what you've been doing in each role. Here again, make sure to add relevant keywords like "Unity Programming", "mobile games," or "VR/AR," whatever kind of projects you worked on.
- Add links to your portfolio, projects, Github, or games you worked on. You can simply list them, add them in the "Projects" section, or by using the "Add media" option (link).
- Make sure the relevant skills are listed in the "Skills" section, like Unity, C#, mobile games, etc.
How do I know which keywords to put in my Linkedin profile?
Let's begin with the name of your current position or the one that you're looking for. The best approach is to make it as specific as possible in the title (preferably) or describe it somewhere in your Linkedin profile. Any ambiguity can cause confusion regarding what you do and result in wrongly matched job offers to flood your inbox.
A few examples. We looooove examples, don't we?:
- If you are a Senior Game Designer, you should put these 3 words in your title. You can even add the platform or genre you're most attached to to make it easier to understand what you're after.
- For a 3D Artist mainly focused on environments and wants to specialize in that, it's best to put "Environment Artist" instead of a generic "3D Artist". You can say so much about your focus and interest with just one word and avoid being offered for Asset/Props or other roles!
- A programmer working on pc/console titles with a focus on any area like: tools, engine, gameplay, animation should include these in the profile too. Plain "Game Programmer," says very little about what you're doing or what you want to do and leaves lots of room for interpretation from the recruiters.
I guess you see my point.
We need to go deeper - Advanced tips for Keywords in the Linkedin profile
There is a basic set of keywords that help gamedev recruiters better understand your professional skills and experience and match better offers:
PC, console, mobile, AAA, AA, VR, AR, XR, Unity, UE4/Unreal Engine, proprietary/in-house tech
It applies to all the roles: animators, artists, designers, programmers, producers, and so on.
The genre of the projects you worked on or the style could be helpful, especially for Artists. By including these keywords in your profile, you're increasing the chances of recruiters understanding your background and sharing more relevant job offers with you.
Linkedin is a great tool, but without some specificity in your profiles and keywords, in particular, it can be super misleading and cause frustration on both ends. *Yep. I'm referring to these infamous irrelevant offers on your inbox*
Keywords - bad practices
"I won't put the keywords I don't want to be targeted for." Repeat that a few times. And then start to live by it. ;)
Why, you ask? When a recruiter looks for a perfect candidate to fill a particular job (we call this process - Sourcing), LinkedIn algorithm searches for specific keywords or phrases included throughout your profile.
As a result, if you have "NOT Java" on your Linkedin page, you will also appear in the results for a Java keyword. Not what you've been hoping for, right?
Obviously, after checking out your profile, recruiters should see that you're not a Java Developer. But wouldn't it be easier for everyone if you just didn't appear in the wrong results?
Tell me more About you - Linkedin tips for pimping your "About" section
After reading the headline, the "About" section of your Linkedin profile is the first thing a recruiter sees, and with just a bit of preparation, you can make it stand out!
A good LinkedIn summary section includes the following info (preferably in bullet points):
- Years of experience in your current field
- A list of your most relevant skills. (This usually includes hard skills, tools you've used, programming tech, etc.)
- What you're great at, any relevant accomplishments. If you're a badass programmer - just prove it here
- What you're passionate about
- What kind of role you're looking for (if you're openly looking for a new job, of course)
You don't have to write the story of your life or a cover letter here (yeah... we won't have time for reading it, I'm afraid). And it's actually better to be brief and specific than elaborate. So in this LinkedIn section, again try to use as many relevant keywords as you can.
Well, this is the #1 factor on whether you're qualified for any given job or not, so we better do it right!
If you're a freelancer/self-employed, putting a "CEO" title doesn't really help you unless you'd like to receive such job offers. It usually indicates that you're deeply involved with your own business, and offering you any lower-level position wouldn't be a good idea. Of course, you can just say "self-employed" or "freelancer" - that's totally okay!
It automatically raises a question: If you're a freelancer working with a specific company, how to communicate that on Linkedin in the experience section? You have at least 2 options here that seem pretty logical and self-evident:
- List the companies, projects in the self-employed role description.
- Add each collaboration with a specific company as a separate experience, just mention in the role description that it was a contracting job in case it was short-term so that it's not perceived as if you fled after 3 or 6 months.
Include the responsibilities and achievements that you think are relevant for each position.
LinkedIn allows you to connect other media to your profile like social media, Youtube videos, infographics — you name it. In addition, you can add links to the games you worked on to increase the attractiveness of your Linkedin profile.
How to get noticed on Linkedin by recruiters? Open to work - Linkedin feature
Suppose you are actively job searching. In that case, you can increase your visibility and let recruiters and your network on LinkedIn know you're open to new job opportunities.
But mind that this one is tricky and works best if you’re looking to land a job through agency recruiters, like us. Recruiters not related to your dream game industry company.
Here’s why: Game Recruiters are your best allies. Period. Check out why
I don’t recommend that while you’re applying on your own. Truth is that I do not recommend applying directly to a potential employer at all. It kinda messes up your negotiations, better ask for help external recruiters. We're here to help you. No charge.
But getting back to the topic...
You can specify the types of job opportunities you're interested in and your preferred location, making your Linkedin profile pop up in search results when recruiters look for suitable job seekers. And from now on - everyone can see that you’re open to work, thanks to the template attached to your Linkedin profile picture.
You're now fully weaponed to start getting your dream job offers - let us know if you found any of these tips useful. Good hunting ✌️