Marketing & PR
Remote
Global

Head of Marketing

Cactus Punch is looking for a Head of Marketing / Publishing Lead to take full ownership of the marketing and go-to-market strategy for our upcoming Dark Fantasy Action RPG for PC, developed in Unreal Engine 5.

You will be responsible for positioning the game, building Steam Wishlist growth, developing the community, managing PR and creator relations, planning campaigns and preparing the project for Steam Early Access.

This is a high-ownership role with the opportunity to build the marketing and publishing function from the ground up, directly influence the game’s market positioning and help turn the project into a recognizable IP.

We are looking for an experienced game marketing professional with a strong PC/Steam background, proven launch experience and a track record of delivering measurable results.

Remote | Full-time / Part-time / Contract | Competitive compensation

The Mission

Build and execute the project’s go-to-market and publishing strategy, establish a strong market position, and drive sustainable growth across:

  • Game awareness
  • Steam Wishlists
  • Community growth
  • Reach and engagement
  • Media and creator interest
  • Early Access readiness

This is a high-ownership role with a direct impact on how the game is positioned, perceived, and discovered by its audience.

Responsibilities

  • Develop and execute the project’s marketing and publishing strategy.
  • Define the game’s positioning, USPs, and key marketing messages.
  • Identify target audiences and core player segments.
  • Build and maintain the marketing roadmap leading up to Early Access and beyond.
  • Develop and execute a strategy for sustained Steam Wishlist growth.
  • Plan and oversee the production of trailers, teasers, gameplay videos, demos, and other promotional content.
  • Define the project’s content strategy and tone of voice.
  • Build and grow the game’s community.
  • Manage and develop the project’s presence across Discord, Steam Community, Reddit, X, YouTube, TikTok, and other relevant channels.
  • Build relationships with gaming media, journalists, streamers, influencers, and other content creators.
  • Plan and coordinate participation in Steam Next Fest, gaming festivals, playtests, and other key marketing initiatives.
  • Develop and manage paid advertising campaigns.
  • Manage the marketing budget and allocate resources across channels.
  • Identify and test the most effective audience acquisition channels.
  • Conduct market, competitor, and genre trend analysis.
  • Track marketing performance and establish a clear KPI framework.
  • Test marketing hypotheses, analyze results, and continuously optimize the strategy.
  • Build and manage the marketing team and external partners as the project grows.
  • Coordinate marketing activities with production, art, game design, and publishing functions.

What We’re Looking For

  • 5+ years of experience in game marketing and/or publishing.
  • Proven experience marketing PC games.
  • Strong understanding of Steam and how games are discovered and promoted on the platform.
  • Hands-on experience developing and executing go-to-market strategies.
  • Practical experience building and managing gaming communities.
  • Experience launching and marketing game projects.
  • Strong understanding of performance marketing, user acquisition, and key game marketing metrics.
  • Experience working with content creators, gaming media, influencers, and streamers.
  • Ability to build a marketing function from the ground up.
  • Experience managing teams and/or external partners.
  • Fluent English.
  • Strong strategic and analytical skills.
  • Ability to work independently, make decisions, and take full ownership of results.

Nice to Have

  • Experience launching games into Steam Early Access.
  • Proven track record of growing Steam Wishlists.
  • Experience marketing RPG, Action RPG, Survival, or Open World games.
  • Experience working with Dark Fantasy, Horror, or other niche genres.
  • Experience marketing games to an international audience.
  • An established network of contacts across gaming media, creators, streamers, and influencers.
  • Experience building a marketing function from scratch.
  • Previous experience working on the publisher side.

What We Offer

  • The opportunity to become a key person responsible for bringing the project to market.
  • Real influence over the project’s marketing strategy, positioning, and IP development.
  • The opportunity to build the publishing and marketing function from the ground up.
  • The opportunity to build and lead your own marketing team.
  • Direct influence over the project’s key business and marketing metrics.
  • Minimal bureaucracy and fast decision-making.
  • Fully remote work.
  • Flexible engagement model: Full-time / Part-time / Contract.
  • Competitive compensation, discussed individually.

Benefits

  • High-impact role with direct influence over the game’s marketing, positioning and go-to-market strategy.
  • Opportunity to build the marketing and publishing function from the ground up.
  • Opportunity to build and lead your own marketing team.
  • Direct access to decision-makers and fast decision-making.
  • Fully remote work.
  • Flexible engagement: full-time, part-time or contract.
  • Competitive compensation, discussed individually.
  • Opportunity to work on an ambitious Dark Fantasy Action RPG and help build a recognizable IP.

How to Apply

Please send us:

  • CV / Resume.
  • Case studies of game projects you have worked on.
  • Specific results: Steam Wishlists, sales, community growth, reach, conversion rates, and other measurable outcomes.
  • Links to the projects you have marketed.
  • A brief description of your role and responsibilities in each case.
  • Compensation expectations.

About the company

Cactus Punch is an independent game development studio focused on creating ambitious PC games. We build immersive worlds with strong visual identities and memorable gameplay experiences, using modern technologies including Unreal Engine and C++.

Apply now