As a CRM Specialist you will be responsible for developing and implementing strategies for events on both engagement & monetisation paired up with a strong communication support. You will also coordinate on special campaigns and features to drive user engagement and monetization, supporting a fun experience for our customers. These processes involve working with high-level professionals inside the GameOps team, as well as across CRM Art, CRM QA, Product, Development, User Acquisition, Customer Support, Analytical teams and more. You will report to GameOps Events Lead.

What You’ll Do

• You will have strong CRM management skills to oversee the entire delivery cycle of campaigns/features, from ideation to launch & post-support
• You will monitor and evaluate campaign performance, using data to optimise and improve future campaigns
• You will come with ideas of AB tests to improve business metrics
• You will be data and KPI driven and understand how to drive towards data proven results as well as report on a key metrics
• You will work closely with various stakeholders, ensuring collaboration and alignment in order to execute CRM strategies (product teams, data teams, art teams)
• You will have knowledge of the mobile gaming industry (it’s a plus)
• You have the ability to conduct market research, analyse data, gather insights and proactively share with stakeholders.
• You will be a strong communicator, both written and verbal, and keen to cultivate a collaborative team environment.

About You

• Extensive experience formulating and managing in-game events in a relevant industry (F2P and Social Casino games preferred).
• Experience implementing and managing initiatives driven by personalization, customer segmentation, engagement and LTV of customers.
• Capable of managing multiple priorities under pressure and tight deadlines in a fast-paced and changing environment.
• Proficient in using CRM software and platforms (e.g. Iterable, Braze, Looker)
• Creative thinker and wordsmith
• Well-articulated and an excellent team player.
• University degree in Business Administration, Product Design, Marketing or Information Technology are preferred but, if you have transferable skills and experience, don’t hesitate to let us know.
• Trustworthy, open-minded, reliable

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino.

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year – Media and Entertainment’ category.

Travel Expectations
None